26 May 2022
Nadira V Persaud is a champion of women in every sense of the word. A renowned makeup artist who trained at the prestigious London College of Fashion. Nadira has worked in beauty, fashion, music, film and television, her talents can be seen in some of the most beautiful advertising campaigns and glossy magazines.
Nadira is a published author of one of my most used books, Press Here! Face Workouts for Beginners. She is also the curator of the Nadira V Persaud online shop, that stocks her recently launched makeup brush range, The Fundamental Four, and Signature Compact Facial Cleansing Brush.
If all this isn’t enough, Nadira still has time to nurture up-and-coming makeup artists and works with Look Good Feel Better, the charity set up to support people during cancer treatment. She is always there to support family and friends and willing to share advice on how to live a more natural and holistic life, something she is passionate about. We asked Nadira to share a few secrets how she does it……
Current job
I need to find a title that encapsulates all my roles, like “Beauty Creator” but the reality is my current jobs are Make-up Artist, Beauty Expert, Author, and owner of Nadira V Persaud online store. Phew!
Three products every woman should own
A cleanser, a moisturiser and a pair of eyelash curlers. I know I should mention SPF, but I do think cleansing and moisturising are fundamental too.
My signature style is
Casually stylish; it tends to be all about comfort me for.
Recent splurge
My eyesight has really declined over the last few years, and I had not been wearing my glasses as often as I should, so I recently splurged on a two pairs of stunning and fashionable designer glasses which I now wear all the time.
Favourite way to spend time
It’s all dependent on my work schedule so either chilling at home with my son, catching up with friends for brunch or lunch involving a few glasses of wine.
Biggest myth about getting older
I grew up with the idea you become more attractive and self-assured as you age, as I really struggled with my self-image and confidence myself, I couldn’t wait for this to finally happen, and it has since my mid-40s. I try to ignore myths and all the negatives associated with age so I can spur other women on to believe they deserve to be seen as whole, complete, and enough!
Favourite female icons
There are so many but here are a few…Liza Minnelli, Grace Jones, Jane Fonda, Billie Holiday, Hedy Lamarr.
Trend that should come back
As a fan of Old Hollywood I love the extended eyebrows of the 1940s, just as the 30s, brows ended slightly beyond the eyes but were much thinner, whereas the 40s brows were fuller, often angled and tailed off. I often try to sneak that in when doing fashion shows or stylized shoots.
Trend that shouldn’t
There are a few beauty trends that don’t sit well with me so I will say any look where skin doesn’t look like skin and where brows appear to look solid.
How do you relax
Watching TV especially reality shows, I seem to zone out. I also love to play online Scrabble.
Accomplishment you are most proud of
Professionally, becoming a published author of Press Here! Face Workouts for Beginners and achieving status as a Beauty Expert. Personally, creating a safe and secure homelife for my son and me.
Beauty tip your mother taught you
My book is an extension of what my mother taught me about skincare and self-care. The ritual of face massage and exercises were taught in a way that they were always a part of a skincare routine.
I don’t leave home without
I’ll steer away from the obvious ones…my Gosh Lipliner in Raisin and Cosmetics a la Carte lipstick in Toast.
Guilty pleasure snack
Oh! I am partial to a Curly Wurly or a few chunks of Cadbury’s Fruit and Nut.
Always in my fridge
Almond milk, lime pickle and hot pepper sauce.
Product that should be invented
I think most people would agree a long- lasting lip balm.
Perfume named after you would be called
There is already a perfume in my name, so I’d say Serenity.
Gym bunny or yoga disciple
Most definitely yoga and Pilates, however, I don’t mind a quick shred workout from YouTube.
Favourite saying
“Its beauty that captures your attention, personality which captures you heart.” Anonymous
Secret to life after 40
Now at 49, I would say remove all the negative voices from your past, shift focus on yourself physically, emotionally, and mentally, plus inject a lot of fun into your life!
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