The UK’s leading female-run Sex shop has launched a revolutionary new range of sex toys which disguise themselves as beauty products.

Never before have sex toys looked so identical to luxurious beauty products, and it’s never been easier to carry these around without fear of embarrassing open-handbag incidents.

Enjoy using lip balm? This warming gel is as discreet as the lip balms found in any number of handbags up and down the country, but has a far more pleasurable outcome.

Love the glow you get after applying mascara?  You’ll love the glow after using this mascara.

You can’t leave the house without applying blusher?  This will give your cheeks the rosiest of glows.

Love the empowerment your favourite lipstick offers you?  This pocket-sized toy is a new essential for the woman who has everything.

Prices of Studio Collection sex toys range from just £14- £25 available in store or online.

Sh! Women’s Erotic Emporium

Sh! was established in 1992 by Kathryn Hoyle and Sophie Walters as the first female-run British business selling sex toys with the focus solely on women.

Sh! Hoxton:57 Hoxton Square, London, N1 6PB

12-8pm Monday – Sunday 6 – 8pm: Gents night

020 7613 5458

Sh! Portobello: Unit 4, 253 Portobello Road, W11 1LR

11-7pm Monday – Sunday 5-7pm Tuesdays: Gents night

020 72215476