Just before lockdown I went to a beautiful press event in the penthouse of the ME Hotel in London. In fact, it was the last press event I attended before the restrictions were put in place in March 2020.
The event was to celebrate Maidenform’s collection of shapewear that smooths and sculpts under even the tightest clothes.
At the time I thought no one would be interested in knowing how to obtain a sleek outline in a tight dress, or even how to smooth your thighs in skinny jeans. We were all too busy running around searching for supplies and making sure our families were safe.
Well, it appears I was wrong. When I mentioned this on social media, there were many comments saying please tell us how to keep these wobbly bits in place. And, since we have all managed to gain a few lockdown pounds, it has become even more important for me to share just how fabulous Maidenform figure slimming underwear really is.
I was kindly given two pieces of shapewear to test.
These shorts are lightweight, seamless, and due to Maidenform’s Cool Comfort fabric technology and cotton gusset, they keep you cool and comfortable all day long. The waistband is smooth and lies flat, it doesn’t dig into you and they really do stop any chance of VPL, even in the tightest clothing. The shorts smooth your tummy and waist in a gentle way that is unrestrictive but still supportive. I will always have these shorts in my wardrobe! You can buy the Maidenform Girl Shorts* from JD Williams, a duo pack costs £44.00, a very worthwhile investment in my view.
The other Maidenform shapewear I’ve been testing is more controlling. The Fit Sense Thigh Slimmer from the Sculpts range is also a short, with a slightly higher waistband. Again, the fabric is cool and lightweight but with a clever floral pattern printed into the liquid Lycra that creates firm targeted sculpting on the tummy and the thighs. The leg openings are free cut, so they fit snug to the leg. For me, this garment is best suited for an evening or wedding event where you need a little extra support and sculpting. They are comfortable to wear and I absolutely love the way they completely flatten the tummy and are completely invisible under clothes. You can purchase Maidenform Sculpts Fit Sense Thigh Slimmer* from JD Williams £38.00.
I have handwashed both pairs of Maidenform shorts in Soak, my favourite laundry handwash liquid and then hung them up to dry naturally. Although they are machine washable and can be tumble dried, I prefer to hand wash delicate lingerie.
Founded in 1922 by Ida Rosenthal and Enid Basset. Maidenform’s first garment was a bandeau with two cups separated by a centre piece of elastic, that was sewn into dresses. Three years later, William Rosenthal filed the first patent for the prototype of the modern seamed uplift bra.
During World War II Maidenform made vests for carrier pigeons and parachutes for the troops. Each decade since, they have been leading the way with innovative fabric technology and cutting-edge design.
Maidenform has an extensive range of figure loving, shape sculpting underwear that rivals Spanx in every way. I love them!
The garments used for this review were kindly gifted by Maidenform