Singer, songwriter, actor and super smooth entertainer, Michael Bublé, has just added another string to his creative bow by launching his first fine fragrance for women. ‘By Invitation’ is ‘love in a bottle’ created by a team of fragrance experts including French perfumer Karine Dubreuil-Sereni and Mr Bublé himself.
Rather than just being a celebrity name on the bottle, Michael took a hands on role in creating this beautiful scent which represents his own personal taste and imagination. Learning about a completely different type of note, Michael became immersed in the process of creating the right scent and made sure it contained some of his own personal favourites. Described as a ‘crisp floral oriental’, By Invitation opens with top notes of bergamot, lemon and red fruits with heart notes of lily of the valley, wild jasmine and spicy inflections of peony which then envelopes you with a warm base of sandalwood-musk and addictive vanillas.
Karine Dubreuil-Sereni said ‘creating Michael’s first fragrance was a unique and exciting experience for me. I rarely get the freedom to use the finest ingredients to create a prestige fragrance for women, but with Michael, I didn’t have any restrictions. I imagined myself as the woman who would wear the dream perfume of his imagination. The result is beautiful and exquisitely reflects the way he would love a woman to smell’.
Michael wanted his wife to love the fragrance, and to wear it, he hoped she would fall in love with it as much as he did; apparently she has now claimed it as her own.
And the creative process didn’t stop there, the beautiful By Invitation bottle also had input from the soulful singer who worked closely with the creative team in its design. The iconic round bottle is suspended in a gold bracelet, it has the elegance and sophistication of a bygone era and reminiscent of the most gorgeous fragrance atomisers of the past, but with a modern twist off cap. The stunning bottle would grace any dressing table and is a joy to give or receive.
The premium ingredients in By Invitation give it a long lingering finish which warms to the skin and lasts all day. The fact that it’s an Eau de Parfum signifies it’s a concentrated fragrance. When you use the luxury body lotion and shower gel to layer the fragrance, and light the By Invitation candle, you immediately set the scene for a night of romance.
I wouldn’t normally be drawn to a ‘celebrity fragrance’ but By Invitation is very different; the quality of the fragrance, the beautifully designed bottle and the story behind it had me sold before I had even tried it. Once wearing the fragrance I soon realised it will become a classic and one that is definitely staying in my fragrance wardrobe. It’s undoubtedly feminine, without being either too sweet or too floral and it has staying power without being overpowering.
As well as the incredibly affordable price and the quality of the ingredients, I am so impressed with the selection of sizes; By Invitation is available in 100ml and 50ml, perfect for the dressing table, 30ml for travelling and a purse spray for your handbag. Often brands fail to consider that you really do want to carry your favourite fragrance with you. I know I do!
Whether choosing a fragrance for yourself or a loved one, Michael Bublé By Invitation is a message in a bottle, it’s one of love, and like the hopeless romantic himself, it’s elegant, sophisticated, timeless and guaranteed to become a classic.
By Invitation is available from Michael Bublé Perfume
Eau de Parfum 100ml £55.00 | 50ml £39.00 |30ml £29.00| Luxury Body Lotion 150ml £14.00 | Shower Gel 150ml £12.00 | Purse Spray £25.00 |Candle £25.00
This article was created in partnership with Michael Bublé Perfume